WEBSITE OUTREACH

UPDATE: THIS FILE LAST EDITED 10-2010

WEBSITE

OUTREACH

A PUBLICATION FROM THE...

SIGHT LOSS

INFORMATION

DETECTIVE

SHOULD THE READER WANT TO SUGGEST ANY ADDITIONS OR CORRECTIONS FOR THIS BULLETIN, PLEASE SEND YOUR IDEAS - GO TO LINK, SEND A MESSAGE, NEAR THE TOP OF THIS WEBPAGE.

NOTE: THIS INFORMATION IS NOT INTENDED AS AN ENDORSEMENT OR RECOMMENDATION, AND IS PRESENTED SIMPLY AS A CONVENIENCE TO THE READER. BECAUSE OF THE CHANGING AVAILABILITY OF PRODUCTS AND SERVICES, THE COMPLETENESS OF THIS LISTING IS NOT GUARANTEED.

BASED ON WEB METRICS AND SEARCH ENGINE SATURATION, THE AMERICAN FOUNDATION FOR THE BLIND HAS THE STRONGEST WORLDWIDE PRESENCE ON THE INTERNET. THIS MEANS THE AFB WEBSITE OUTREACH EFFORTS HAVE GIVEN THIS VISION LOSS ORGANIZATION TOP BILLING AT GOOGLE.

SUBSEQUENTLY, HERE ARE SOME IDEAS TO CONSIDER ABOUT MAXIMIZING THE RANKING OF YOUR WEBSITE WHEN A RELATED SUBJECT SEARCH IS DONE AT ONE OF THE MANY INTERNET SEARCH ENGINES. IN ADDITION, ALL OF THESE ITEMS CAN HELP BUILD THE PRESENCE OF A WEBSITE IN THE REAL WORLD.

1. INCOMING HYPER LINKS...

- THE INCREASING NUMBER AND VARIETY OF OTHER WEBSITES WHICH MAINTAIN A LINK TO YOUR SITE IS MOST IMPORTANT

2. OFFSITE HYPER LINKS...

- THE FREQUENCY WHICH VISITORS USE A REFERRAL LINK ON YOUR WEBSITE AND THEN RETURN IS MOST IMPORTANT

3. SEARCH ENGINE LISTINGS...

- GETTING INTO THE DATABASES OF AS MANY SEARCH ENGINES AS POSSIBLE IS EQUALLY IMPORTANT

- START WITH SUBMISSIONS TO THE TOP THREE SEARCH ENGINES; GOOGLE, YAHOO AND MSN, AS WELL AS METHODICALLY LOOKING FOR OTHERS

- BUILD THE BEST POSSIBLE SITE MAP TO WELCOME ALL SEARCH ENGINE SPIDERS

- LIST AS MANY KEY WORDS AS POSSIBLE TO WELCOME ALL SEARCH ENGINE SPIDERS

4. SIMILAR INTERNET SITES...

-METHODICALLY CONTACT AS MANY RELATED WEBSITES AS POSSIBLE TO REQUEST BEING LISTED IN THEIR RESOURCES

- USE E-MAIL, U.S. MAIL, FAX AND PHONE

5. WEBPAGE INFO UPDATING...

- THE CHANGING LOOK-AND-FEEL OF THE RESOURCES ON YOUR SITE, INCLUDING WEBPAGE REVISION DATES, IS VERY HELPFUL, PLUS, A FRONT PAGE PERPETUAL CALENDAR CAN BE REASSURING FOR VISITORS

6. SUPPORT SERVICES...

A. SOME TRADE GROUPS AND PROFESSIONAL ASSOCIATIONS CAN PROVE TO BE POSITIVE MARKETING CONTACTS TO ENHANCE WEBSITE AWARENESS

B. OTHER ADVERTISING POSSIBILITIES:

- AFFILIATES

- AGENCIES

- ALLIANCES

- ASSOCIATES

- BLOGS

- CAREGIVERS

- CHARITIES

- COMMUNITIES

- COOPERATIVES

- DEVELOPERS

- FORUMS

- FOUNDATIONS

- HUMAN SERVICES

- INSTITUTES

- LIBRARIES

- MAGAZINES

- MAILING LISTS

- MEDICAL CENTERS

- NETWORKS

- NEWS GROUPS

- NEWSLETTERS

- NON-PROFITS

- PODCASTS

- RESOURCE CENTERS

- SCHOOLS

- SOCIETIES

- TECHNOLOGIES

- VENDORS

- YELLOW PAGES

7. LINK: CONTACTS, CONTACTS

SITE: WWW DOT SIGHT LOSS SOLUTIONS DOT ORG

FINALLY, WHETHER YOUR INTERNET SITE IS ABOUT A PRODUCT, A SERVICE OR A NON-PROFIT-CAUSE, ENCOURAGING NEW AND REPEAT VISITORS WITH GOOD INFORMATION SHOULD ALWAYS BE THE NUMBER ONE GOAL.

- END OF TEXT